Honda: The Magic Snow Globe by RPA

Agency: RPA
Client: Honda
Date: Dec 2018
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For the holiday season, Honda is using virtual reality to create a one-of-a-kind winter wonderland in 'The Magic Snow Globe,' an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s).

Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe.

Inside the snow globe, the children were welcomed by colorful characters and played with a number of interactive elements, such as clicking on a cloud to make it snow. The characters guided them through the experience and helped them create a customized snowman. Once they “unshrunk,” the patients were surprised to see all the characters inside the real snow globe and a gift with the toy version of the snowman they had created.

Honda is donating $50,000 to both CHOC Children’s, a nonprofit pediatric healthcare system providing high quality care to infants, children and teens, and the Pediatric Brain Tumor Foundation, the world's largest nonprofit solely dedicated to children and teens with brain tumors, and Honda’s charity for more than 27 years. This marks the third year in a row that Honda has used virtual or augmented reality technology to spread holiday cheer at CHOC Children’s.

Credits

Client: American Honda Motor Co., Inc.

Susie Rossick - Assistant Vice President, Honda National/Regional Marketing

David Yick - Manager, Honda Regional Marketing

Hundy Liu - Assistant Manager, Honda Regional Marketing

Agency: RPA

Joe Baratelli - EVP / Chief Creative Officer

Jason Sperling - SVP / Chief, Creative Development

Matthew Pullen - Associate Creative Director, Art

Jon Murray - Associate Creative Director, Copy

Juarez Rodrigues - Sr. Art Director

Marcos Botelho - Sr. Copywriter

Gary Paticoff - EVP / Chief Production Officer

Isadora Chesler - VP / Director of Video Production

Angela Pascal – Producer

Lauren Frankfort – Digital Producer

Maria Del Homme – VP / Director of Business Affairs

Brett Bender – EVP / Chief Client Officer

Fern McCaffrey – SVP/ Group Account Director, Honda Regional Marketing

Adam Levitt – VP / Account Director

Kira Sullivan – Account Supervisor

Nicole Baron – Account Executive

Anne Jackson – Assistant Account Executive

Production Company: Psyop

Marie Hyon – Director

Marco Spier – Director

Pakorn Bupphavesa – Creative Director of VR

Neysa Horsburgh – Managing Director

Noah Goldsmith – Executive Producer

Thomas Martin – Producer

Matthew Seymour – Executive Producer, Post

Matthew Baughman – Post Producer

Editorial: Exile

Robert Lopuski – Editor

Brittany Carson – Producer

CL Weaver – Executive Producer

Music & Sound Design: Q Department in Assoc. With Mach1

Mix: Lime Studios

Dave Wagg – Re-Recording Mixer

Stephen Fredericks – Assistant Re-Recording Mixer

Susie Boyajan – Executive Producer

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