Honda: The Magic Snow Globe by RPA
- Location:
For the holiday season, Honda is using virtual reality to create a one-of-a-kind winter wonderland in 'The Magic Snow Globe,' an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s).
Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe.
Inside the snow globe, the children were welcomed by colorful characters and played with a number of interactive elements, such as clicking on a cloud to make it snow. The characters guided them through the experience and helped them create a customized snowman. Once they “unshrunk,” the patients were surprised to see all the characters inside the real snow globe and a gift with the toy version of the snowman they had created.
Honda is donating $50,000 to both CHOC Children’s, a nonprofit pediatric healthcare system providing high quality care to infants, children and teens, and the Pediatric Brain Tumor Foundation, the world's largest nonprofit solely dedicated to children and teens with brain tumors, and Honda’s charity for more than 27 years. This marks the third year in a row that Honda has used virtual or augmented reality technology to spread holiday cheer at CHOC Children’s.
Credits
Client: American Honda Motor Co., Inc.
Susie Rossick - Assistant Vice President, Honda National/Regional Marketing
David Yick - Manager, Honda Regional Marketing
Hundy Liu - Assistant Manager, Honda Regional Marketing
Agency: RPA
Joe Baratelli - EVP / Chief Creative Officer
Jason Sperling - SVP / Chief, Creative Development
Matthew Pullen - Associate Creative Director, Art
Jon Murray - Associate Creative Director, Copy
Juarez Rodrigues - Sr. Art Director
Marcos Botelho - Sr. Copywriter
Gary Paticoff - EVP / Chief Production Officer
Isadora Chesler - VP / Director of Video Production
Angela Pascal – Producer
Lauren Frankfort – Digital Producer
Maria Del Homme – VP / Director of Business Affairs
Brett Bender – EVP / Chief Client Officer
Fern McCaffrey – SVP/ Group Account Director, Honda Regional Marketing
Adam Levitt – VP / Account Director
Kira Sullivan – Account Supervisor
Nicole Baron – Account Executive
Anne Jackson – Assistant Account Executive
Production Company: Psyop
Marie Hyon – Director
Marco Spier – Director
Pakorn Bupphavesa – Creative Director of VR
Neysa Horsburgh – Managing Director
Noah Goldsmith – Executive Producer
Thomas Martin – Producer
Matthew Seymour – Executive Producer, Post
Matthew Baughman – Post Producer
Editorial: Exile
Robert Lopuski – Editor
Brittany Carson – Producer
CL Weaver – Executive Producer
Music & Sound Design: Q Department in Assoc. With Mach1
Mix: Lime Studios
Dave Wagg – Re-Recording Mixer
Stephen Fredericks – Assistant Re-Recording Mixer
Susie Boyajan – Executive Producer
