Honda: Square by RPA

Agency: RPA
Client: Honda
Date: May 2016
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To prove that its new Civic Coupe is anything but square, Honda has released a 30-second TV spot to show off the car's "new sleek design and sporty curves." In the ad, square people walk their square dogs as square cars fill the streets. The ad even starts out in a square format, but when the Civic Coupe enters into the screen, the frame begins to expand and the dull, "square" world is disrupted.

Credits

EVP, Chief Creative Officer: Joe Baratelli

SVP, Executive Creative Director: Jason Sperling

Co-creative Director: Johnny Hardstaff

SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Producer: Ryan Radley

Associate Creative Director/Art: Marcella Coad

Associate Creative Director/Copy: Paul Fung

VP, Director of Business Affairs: Maria Del'Homme

EVP, Management Account Director: Brett Bender

VP, Group Account Director: Adam Blankenship

Management Supervisor: Rose McRitchie

Account Executive: Chloe Seitz

Production Company: Arts & Sciences

Director: Michael Spiccia

Director of Photography: Danny Ruhlmann

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Producer: Ben Scandrett-Smith

Editorial: Union Editorial

Editor: Marco Perez

Assistant Editor: Otto Mertins

President/Managing Partner: Michael Raimondi

Executive Producer: Joe Ross

VFX:
 ALT VFX

Music

Barking Owl Sound - Original Music

Executive Producer/Creative Director: Kelly Bayett

Producer: KC Dossett

MPC LA

Color Correction

Colorist: Ricky Gausis

Color Assist: Dimitri Rajapakse

Color Producer: Rebecca Boorsma

Executive Producer: Meghan Lang

Mix: Lime Studios

Engineer: Dave Wagg

Producer: Susie Boyajan

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