Honda: advert-body-3 by RPA
- Location:
Honda is supporting Distracted Driving Awareness Month in April with 'Remove the Distractions, a series of short videos on Honda’s social media channels aimed to raise awareness around the perils of distracted driving.
The campaign features four 10-second videos, dubbed ‘Astronaut,’ ‘UFO,’ ‘Tricycles,’ and ‘Portal’ where users are presented with a driving scenario in which a text message pops up on the screen, interrupting the scenery. When the text disappears, the video reveals surprising imagery that would have been missed as a result of being distracted. The videos end with the tag line: “When your attention is on your phone, you miss what happens on the road.”
To further drive the message home, Honda fans will see additional posts throughout the month communicating statistics showcasing the prevalence of distracted driving in our society. The 'Remove the Distractions' campaign will run across Honda’s Instagram, Snapchat, Facebook and Twitter platforms throughout the month of April.
Credits
Client: American Honda Motor Co., Inc
Jessica Fini: Manager,Honda and Acura Social Marketing
Allie Coulter: Assistant Manager, Honda and Acura Social Marketing
Melly Ramirez: Social Media, Honda & Acura
Agency: RPA
Joe Baratelli: EVP, Chief Creative Officer
Jason Sperling: SVP, Chief Creative Development
J Barbush: VP, Creative Director, Social Media
Romeo Cervas: Associate Creative Director
Lindsay Kelly: Copywriter
Nathan Tamburello: Art Director
Gary Paticoff: EVP, Chief Production Officer
Isadora Chesler: VP, Director, Video Production
Linda Kim: VP/Executive Digital Producer
Angela Pascal: Producer
Jackie Fuhrman: Associate Digital Producer
Spencer Sanchez: Assistant Content Producer
KK Davis: Associate Director, Business Affairs
Brett Bender: EVP, Chief Client Officer
Adam Blankenship: SVP, Group Account Director
Kaelin McGill: Management Supervisor
Sam Cody Assistant: Account Executive
Emily Puig: Associate Specialist, Digital Strategy
Production Company: Moo Studios
Executive Producer: David Lyons
Director/Animator: Shaun Sewter
Animator: Adam Byrd
Sound Design & Mix: Lime Studios
Re‐Recording Mixer: Dave Wagg
Assistant Re‐Recording Mixer: Stephen Fredericks
Executive Producer: Susie Boyajan
