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Honda: Remove the Distractions by RPA

Agency: RPA
Client: Honda
Date: Apr 2018
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Honda is supporting Distracted Driving Awareness Month in April with 'Remove the Distractions, a series of short videos on Honda’s social media channels aimed to raise awareness around the perils of distracted driving.

The campaign features four 10-second videos, dubbed ‘Astronaut,’ ‘UFO,’ ‘Tricycles,’ and ‘Portal’ where users are presented with a driving scenario in which a text message pops up on the screen, interrupting the scenery. When the text disappears, the video reveals surprising imagery that would have been missed as a result of being distracted. The videos end with the tag line: “When your attention is on your phone, you miss what happens on the road.”

To further drive the message home, Honda fans will see additional posts throughout the month communicating statistics showcasing the prevalence of distracted driving in our society. The 'Remove the Distractions' campaign will run across Honda’s Instagram, Snapchat, Facebook and Twitter platforms throughout the month of April.


Client: American Honda Motor Co., Inc

Jessica Fini: Manager,Honda and Acura Social Marketing

Allie Coulter: Assistant Manager, Honda and Acura Social Marketing

Melly Ramirez: Social Media, Honda & Acura

Agency: RPA

Joe Baratelli: EVP, Chief Creative Officer

Jason Sperling: SVP, Chief Creative Development

J Barbush: VP, Creative Director, Social Media

Romeo Cervas: Associate Creative Director

Lindsay Kelly: Copywriter

Nathan Tamburello: Art Director

Gary Paticoff: EVP, Chief Production Officer

Isadora Chesler: VP, Director, Video Production

Linda Kim: VP/Executive Digital Producer

Angela Pascal: Producer

Jackie Fuhrman: Associate Digital Producer

Spencer Sanchez: Assistant Content Producer

KK Davis: Associate Director, Business Affairs

Brett Bender: EVP, Chief Client Officer

Adam Blankenship: SVP, Group Account Director

Kaelin McGill: Management Supervisor

Sam Cody Assistant: Account Executive

Emily Puig: Associate Specialist, Digital Strategy

Production Company: Moo Studios

Executive Producer: David Lyons

Director/Animator: Shaun Sewter

Animator: Adam Byrd

Sound Design & Mix: Lime Studios

Re‐Recording Mixer: Dave Wagg

Assistant Re‐Recording Mixer: Stephen Fredericks

Executive Producer: Susie Boyajan

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