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Agency: RPA
Date: May 2018
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As the world’s attention is captivated by royal wedding frenzy, Farmers Insurance is celebrating the highly anticipated nuptials by “British-ifying” its brand for the week leading up to the crowning event. Declaring, “We’re all a little British” in honor of the big day, Farmers has created British versions of its signature real claims ‘We Know From Experience’ spots, while also converting language and content on its Facebook profile to reflect British vernacular and imagery.

This latest campaign builds on Farmers’ increasing strategic focus in recent years of finding exciting ways to be included in cultural milestones when people are especially engaged. Most recently, Farmers created campaigns around the Oscars and the Winter Games.

Credits

Client: Farmers Insurance

Agency: RPA

EVP/ Chief Creative Officer: Joe Baratelli

SVP / Executive Creative Director: Pat Mendelson

VP / Creative Director: Hobart Birmingham

VP / Creative Director: Perrin Anderson

Senior Creative Content Manager: Patrick Armitage

Associate Creative Director: Erin Costello

Senior Copywriter: Jeff Marois

EVP / Chief Production Officer: Gary Paticoff

VP / Digital Production Director: Dave Brezinski

Executive Digital Producer: Ana Ponce

Associate Digital Producer: Matt Valdepena

Director, Studio Production: Pam Tanner

Production Artist: Chad Kampbell

SVP / Group Account Director: Kirt Danner

SVP / Group Account Director: Lisa Tanner

Digital Account Director: Alexis Coller

Account Supervisor: Molly Mejia

Account Coordinator: Kate Chulay

VP / Associate Director, Digital Strategy: Mike Dossett

Associate Strategic Planner Director: Jessica Watts