Farmers Insurance: advert-top-1 by RPA
- Location:
As the world’s attention is captivated by royal wedding frenzy, Farmers Insurance is celebrating the highly anticipated nuptials by “British-ifying” its brand for the week leading up to the crowning event. Declaring, “We’re all a little British” in honor of the big day, Farmers has created British versions of its signature real claims ‘We Know From Experience’ spots, while also converting language and content on its Facebook profile to reflect British vernacular and imagery.
This latest campaign builds on Farmers’ increasing strategic focus in recent years of finding exciting ways to be included in cultural milestones when people are especially engaged. Most recently, Farmers created campaigns around the Oscars and the Winter Games.
Credits
Client: Farmers Insurance
Agency: RPA
EVP/ Chief Creative Officer: Joe Baratelli
SVP / Executive Creative Director: Pat Mendelson
VP / Creative Director: Hobart Birmingham
VP / Creative Director: Perrin Anderson
Senior Creative Content Manager: Patrick Armitage
Associate Creative Director: Erin Costello
Senior Copywriter: Jeff Marois
EVP / Chief Production Officer: Gary Paticoff
VP / Digital Production Director: Dave Brezinski
Executive Digital Producer: Ana Ponce
Associate Digital Producer: Matt Valdepena
Director, Studio Production: Pam Tanner
Production Artist: Chad Kampbell
SVP / Group Account Director: Kirt Danner
SVP / Group Account Director: Lisa Tanner
Digital Account Director: Alexis Coller
Account Supervisor: Molly Mejia
Account Coordinator: Kate Chulay
VP / Associate Director, Digital Strategy: Mike Dossett
Associate Strategic Planner Director: Jessica Watts
