The Drum Awards for Marketing EMEA - Awards Show

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Agency: RPA
Date: Oct 2018
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Farmers Insurance has enlisted the help of the undead — a mummy, a vampire and a zombie to help get customers getting their life insurance policies in order.

The spots, which fall seamlessly into the overarching We Know From Experience push starring JK Simmons, have each ghoulish narrator casually saunter, hike, or practice yoga moves around the living.

In Cardio of the Dead, a zombie jogger limps down a path, checking her pulse to no avail. “Still nothing.”

Van Hiking plays off of the fabled Dracula, but decked out in mountain-climbing gear, calmly asking? "Are you human? You're not alone." And Downward Sphinx is driven by a mummy yogi contorts as ear-cringing crackles nearly drown out her lines of monologue. "Corpse pose" seems to be her favorite yoga stance.

Ironically, the familiar “We know a thing or two, because we’ve seen a thing or two” sounds more serious as a pitch for life insurance from the undead. Even Farmers’ chummy ending ends in a ghastly cackle that wouldn’t be out of place at the end of Thriller.