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The Drum Enter the Apartminternet by RPA

Agency: RPA
Date: Apr 2019
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Apartment listing and matching site is using Jeff Goldblum – playing his longtime character, Brad Bellflower – for its ‘Enter the Apartminternet’ marketing campaign by RPA, and this year he’s being generously spread across TV, social and streaming spaces.

The creative strategy is that Brad Bellflower takes viewers on a futuristic journey of a high-tech world where he can help you navigate and find all these new, great features and places to live.

While has been utilizing Goldblum’s talents for several years, the company is now leveraging his Hollywood connections by enlisting his Thor Ragnarok director, Taika Waititi.

Goldblum not only stars in a series of four ads, but in social content like the company’s ‘Apartmentagrams’ and ‘FAAQs’, which are ‘Frequently Asked Apartment Questions’.

To help get the word out, is investing more than it has before with YouTube and other streaming video and streaming audio channels, plus social, digital and OTT.


Agency: RPA


Director: Taika Waititi

Production Designer: Paul Austerberry