Apartments.com: Enter the Apartminternet by RPA

Agency: RPA
Date: Apr 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
6 votes

Apartment listing and matching site Apartments.com is using Jeff Goldblum – playing his longtime character, Brad Bellflower – for its ‘Enter the Apartminternet’ marketing campaign by RPA, and this year he’s being generously spread across TV, social and streaming spaces.

The creative strategy is that Brad Bellflower takes viewers on a futuristic journey of a high-tech world where he can help you navigate and find all these new, great features and places to live.

While Apartments.com has been utilizing Goldblum’s talents for several years, the company is now leveraging his Hollywood connections by enlisting his Thor Ragnarok director, Taika Waititi.

Goldblum not only stars in a series of four ads, but in social content like the company’s ‘Apartmentagrams’ and ‘FAAQs’, which are ‘Frequently Asked Apartment Questions’.

To help get the word out, Apartments.com is investing more than it has before with YouTube and other streaming video and streaming audio channels, plus social, digital and OTT.

Credits

Agency: RPA

Client: Apartments.com

Director: Taika Waititi

Production Designer: Paul Austerberry

Secret: The Secret Kicker

Added 27 January 2020
Overall Rating
5/5Vote
Overall Rating
0/5Vote

Facebook: More Together

Added 27 January 2020
Overall Rating
0/5Vote

Michelob Ultra: 6 for 6-Pack by FCB

Added 27 January 2020
Agency: FCB
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.