The Drum Awards Festival - Extended Deadline

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Agency: Rothco
Date: Mar 2021
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One in 12 children in the UK experience some form of speech sound disorder (SSD). In the field of speech-language therapy, one of the most successful therapeutic strategies is the repetition of difficult syllables, words, and phrases.

With this in mind, Warner Music and Rothco have created 'Saylists' - a collection of playlists, aimed at augmenting the speech therapy experience for young people through the power of music and technology.

Centred around commonly challenging speech sounds, ‘CH’, ‘D’, ‘F’, ‘G’, ‘K, ‘L’, ‘R’, ‘S’, ‘Z’, ‘T’, using an algorithm, Apple Music conducted data analysis of song lyrics, across the 70 million tracks in its catalogue to isolate songs with significant patterns of repetition. Finally, 173 songs were chosen by Warner Music and speech and language therapist Anna Biavati-Smith to create the initial 10 ‘Saylists’.

Located exclusively on Apple Music, the custom-built playlists feature tracks such as ‘Don’t Start Now’ by Dua Lipa for the ‘D’ Playlist, ‘Good As Hell’ by Lizzo for the ‘G’ Playlist and ‘Right Here, Right Now’ by Fatboy Slim for the ‘R’ Playlist.