Kerry Foods: Strings & Things by ROTHCO

Agency: ROTHCO
Date: Sep 2019
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As children across Europe return to school, Rothco, part of Accenture Interactive has launched a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things.

Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form.

Set to a quirky voice-over and beat that repeats the catchy mantra of ‘strings & things’, one TV spot begins with a mother returning with her grocery shopping. The fun begins when her daughter discovers the cheesy snacks in the bag. The moment she peels the Cheestrings, her imagination is sparked; soon she is gliding across a colourful, fantastical CG universe flanked by singing Yollies, funky Cheeshapes, and diving amongst swaying Cheestrings. Pure zaniness follows as it cuts back to her mother in the kitchen, who is now joined by the groovy character, Mr Strings, playing the saxophone and moving his hips to the beat.


Client: Kerry Foods

Managing Director Brands and CMO: Nick Robinson

Marketing Director: Victoria Southern

Marketing Manager: Anna Moore

Brand Manager: Steph Scott

Agency: ROTHCO

Managing Director: Richard Carr

Executive Creative Director: Alan Kelly

Creative Team: Rob Maguire, Fabiano Dalmacio

Strategy: Casey Smyth, Tara Finnegan

Business Director: Rosie Rogers

Account Director: Sarah Murphy

Account Manager: Clara Reddan

Agency Producer: Aisling O’Dwyer

Project Manager: Caroline Coates

Media Agency: Vizeum

Production Company: Blink Ink

Director: Greg Barth

Producer: Janet Smith

Director of Photography: Tim Green

Editor: Nick @ Cut & Run

Post House: Glassworks

Grade: Glassworks

Graphics: Glassworks

Post Production Supervisor: Duncan Cook

VFX Supervisor: Mark Harris

Music Supervisor: Major Tom

Sound: Mutiny

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