Kerry Foods: Strings & Things by Rothco
- Location:
As children across Europe return to school, Rothco, part of Accenture Interactive has launched a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things.
Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form.
Set to a quirky voice-over and beat that repeats the catchy mantra of ‘strings & things’, one TV spot begins with a mother returning with her grocery shopping. The fun begins when her daughter discovers the cheesy snacks in the bag. The moment she peels the Cheestrings, her imagination is sparked; soon she is gliding across a colourful, fantastical CG universe flanked by singing Yollies, funky Cheeshapes, and diving amongst swaying Cheestrings. Pure zaniness follows as it cuts back to her mother in the kitchen, who is now joined by the groovy character, Mr Strings, playing the saxophone and moving his hips to the beat.
Credits
Client: Kerry Foods
Managing Director Brands and CMO: Nick Robinson
Marketing Director: Victoria Southern
Marketing Manager: Anna Moore
Brand Manager: Steph Scott
Agency: ROTHCO
Managing Director: Richard Carr
Executive Creative Director: Alan Kelly
Creative Team: Rob Maguire, Fabiano Dalmacio
Strategy: Casey Smyth, Tara Finnegan
Business Director: Rosie Rogers
Account Director: Sarah Murphy
Account Manager: Clara Reddan
Agency Producer: Aisling O’Dwyer
Project Manager: Caroline Coates
Media Agency: Vizeum
Production Company: Blink Ink
Director: Greg Barth
Producer: Janet Smith
Director of Photography: Tim Green
Editor: Nick @ Cut & Run
Post House: Glassworks
Grade: Glassworks
Graphics: Glassworks
Post Production Supervisor: Duncan Cook
VFX Supervisor: Mark Harris
Music Supervisor: Major Tom
Sound: Mutiny
