Dont miss our awards deadlines

Dublin Zoo: Births, Deaths & Notices by Rothco

Agency: Rothco
Client: Dublin Zoo
Date: Feb 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
36 votes

Dublin Zoo and agency Rothco have quietly spoofed the traditional ‘birth, deaths and notices’ section of a newspaper as a stark reminder of the wild rhino’s plummeting population.

Appearing in The Irish Sun, the press campaign was inspired by the birth of a rhino – named Chaka – at the Irish zoo. The new calf features in print as the only inclusion on the ‘births’ section, which was poignantly sent against a page detailing the plethora of recent rhino deaths that occurred as a result of illegal poaching.

Rothco said it designed the campaign to not only as a showcase for Dublin Zoo’s conservation and protection efforts, but as a ‘powerful force’ of awareness raising.

Credits

Executive Creative Director

Alan Kelly

Creative Director

Jonathon Cullen

Copywriter

Rob Turner

Art Director

Dave Kelly

Head of Account Management

Miriam Hendrick

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy