AIB: The last repayment by Rothco
- Location:
Rothco and Allied Irish Bank have launched a new commercial that seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ features real AIB customers who have just completed their mortgage.
The stories told by the couple in the commercial are completely their own. Their unique journeys, from finding the right house to making it a home, are brought to life with photos and home videos from the family archive. By showing the end of the process rather than the beginning, Rothco and AIB are helping customers look at this somewhat daunting decision from the perspective of those that have done it and lived to tell the tale.
Credits
Executive creative director: Alan Kelly
Creative director: Ray Swan, Emma Sharkey
Art director: Ray Swan
Copywriter: Emma Sharkey
Finished art: David Gallagher, Gerry Cole
Business director: Jimi McGrath
Account director: Catriona Ni Laoire
Account manager: Karen Kenny
Strategy: Patrick Ronaldson, Casey Smyth
Digital strategy/connections: Emer Fitzgerald
Photography: Robert J Wilson
Director: Zak Emerson
DOP: Ben Moulden
Photography Retoucher: Robert J Wilson
Music: Dead Light
Post production: Windmill Lane
Producer: Grainne Tiernan – Butter Productions
Post producer supervisor: Nicola Pillai
Editor: Lee Hickey
Sound: Locky Butler
Chief marketing officer (AIB): Tom Kinsella
Group propositions and brand director (AIB): Brian Keating
Group brand director (AIB): Mark Doyle
Head of recruitment/brand engagement (AIB): Nuala Kroondijk