The Drum Awards for Marketing - Extended Deadline

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Agency: Rothco
Client: AIB
Date: Feb 2017
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Rothco and Allied Irish Bank have launched a new commercial that seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ features real AIB customers who have just completed their mortgage.

The stories told by the couple in the commercial are completely their own. Their unique journeys, from finding the right house to making it a home, are brought to life with photos and home videos from the family archive. By showing the end of the process rather than the beginning, Rothco and AIB are helping customers look at this somewhat daunting decision from the perspective of those that have done it and lived to tell the tale.

Credits

Executive creative director: Alan Kelly

Creative director: Ray Swan, Emma Sharkey

Art director: Ray Swan

Copywriter: Emma Sharkey

Finished art: David Gallagher, Gerry Cole

Business director: Jimi McGrath

Account director: Catriona Ni Laoire

Account manager: Karen Kenny

Strategy: Patrick Ronaldson, Casey Smyth

Digital strategy/connections: Emer Fitzgerald

Photography: Robert J Wilson

Director: Zak Emerson

DOP: Ben Moulden

Photography Retoucher: Robert J Wilson

Music: Dead Light

Post production: Windmill Lane

Producer: Grainne Tiernan – Butter Productions

Post producer supervisor: Nicola Pillai

Editor: Lee Hickey

Sound: Locky Butler

Chief marketing officer (AIB): Tom Kinsella

Group propositions and brand director (AIB): Brian Keating

Group brand director (AIB): Mark Doyle

Head of recruitment/brand engagement (AIB): Nuala Kroondijk