Skoda France: advert-body-3 by Rosapark
- Location:
In order to fulfil its 'Another Way' pledge, Škoda and its agency Rosapark has created a unique experience to help commuters escape the daily routine.
For one week, visitors to Paris’s Gare de Lyon found a new OOH digital installation featuring 'Station with a View', a film that takes viewers through some of France’s most charming countrysides, from the famed Pyrénées to the posh Ile de Ré.
The immersive film, which was shot from inside a Škoda Karoq outfitted with HD cameras, shows a passenger’s point-of-view from inside the new model, taking viewers out of the city and into dreamy scenic vistas.
Credits
Brand: Skoda France
Brand Management: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau
Agency: Rosapark
Co-founders: Jean-Patrick Chiquiar, Jean-Francois Sacco, Gilles Fichteberg
Managing Director: Sacha Lacroix
Consulting Director: Julien Quidor dit Pasquet
Account Directors: Adélaïde Destaillats, Thomas Vincenti
Head of Amplification: Mickaël Mougenot
Creative Directors: Jean-Francois Sacco and Gilles Fichteberg
Copywriters: Niels Marqueyssat and Nicolas Gadesaude
Art Directors: Vincent Requillart and Julien Saurin
TV Producer: Thomas Laurent
PR Management: Melanie Colleou and Theda Braddock
