The Drum Awards for Marketing - Extended Deadline

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Agency: Rosapark
Client: SKODA
Date: Mar 2021
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This past year, Škoda celebrated its 125th year and the recent launch of the fourth generation of its bestselling Škoda Octavia, the car manufacturer’s entry into the e-mobililty market, culminating in the release of its first ever 100% electric SUV.

To celebrate the launch, Rosapark and Škoda wanted to highlight Škoda's innovative positioning and its ability to constantly adapt to its consumers’ uses by showcasing a frequently overlooked brand USP, one that’s almost anecodotal, but which, in this case, will ultimately avoid clashes between drivers.