SKODA: Doug the Dog by Rosapark

Agency: Rosapark
Client: SKODA
Date: Mar 2019
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Škoda and its agency Rosapark are teaming up again to feature the automaker's range of accessories that make life easier for its users, including a dog seat belt.

An unrestrained dog can become a one-ton projectile in an accident at only 50km/h, and a majority of dog owners admit to not tying up their pet in the car.

To highlight this innovation and Škoda's ability to always surprise, the brand is introducing Doug the Dog.

Doug is like a regular dog. He’s cute, he’s endearing, he’s just 10 times bigger and weighs one ton.

'Doug the Dog' launches online with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, YouTube and LinkedIn.

Credits

Brand : ŠKODA FRANCE

Brand Management : Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau

AGENCY : ROSAPARK

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Copywriter : Naïm Souilem

Art Director : Alexandre Delvert, Robin Lassalle

Managing Director and Director of Strategic Planning : Sacha Lacroix

Advising Directors : Julien Quidor dit Pasquet, Romain Bruneau

Account Manager : Charlotte Permasse

Strategic Planner : Alexandre Ribichesu

Social Media Manager : Thomas Vincenti

TV production : Thomas Laurent

Print Production : Justine Dudognon

PR : Mélanie Colléou

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