Škoda and its agency Rosapark are teaming up again to feature the automaker's range of accessories that make life easier for its users, including a dog seat belt.
An unrestrained dog can become a one-ton projectile in an accident at only 50km/h, and a majority of dog owners admit to not tying up their pet in the car.
To highlight this innovation and Škoda's ability to always surprise, the brand is introducing Doug the Dog.
Doug is like a regular dog. He’s cute, he’s endearing, he’s just 10 times bigger and weighs one ton.
'Doug the Dog' launches online with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, YouTube and LinkedIn.
Brand : ŠKODA FRANCE
Brand Management : Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau
AGENCY : ROSAPARK
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Copywriter : Naïm Souilem
Art Director : Alexandre Delvert, Robin Lassalle
Managing Director and Director of Strategic Planning : Sacha Lacroix
Advising Directors : Julien Quidor dit Pasquet, Romain Bruneau
Account Manager : Charlotte Permasse
Strategic Planner : Alexandre Ribichesu
Social Media Manager : Thomas Vincenti
TV production : Thomas Laurent
Print Production : Justine Dudognon
PR : Mélanie Colléou