The Drum Awards for Marketing - Extended Deadline

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Agency: Rosapark
Client: Perrier
Date: May 2019
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With more than 20,000 daily visitors, Mona Lisa (also known as La Gioconda), is the most visited painting in the world. And for the first time, 500 years since the death of her creator, Leonardo da Vinci, she has decided to get out of her frame... in the newest global brand campaign from Perrier, created with Rosapark agency.

The vision of Perrier is summed up by its brand signature 'Go For The Extraordinaire', so Rosapark decided to awaken Mona Lisa. Trapped in a frame for over 500 years, the model of the famous Leonardo da Vinci painting can finally escape and spread her extraordinaire on the world thanks to a forgotten Perrier bottle in front of her frame.

Credits

Advertiser: Perrier

Advertiser team : Henrik Gotterbarm, Sophie Dubois, Thomas Ludsteck, Philippe Gallard, Marion Taisne, Émilie Grandin, Paul Cordina, Océane Mellano

Agency : Rosapark

Agency Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Copywriters : Julien Moulin, Pierre-Antoine Dupin

Art Directors : Antoine Blondet, Frederic Leclerc, Sophian Bouadjera

General manager and Head of strategy : Sacha Lacroix

Group account Director : Virginie Matias

Account manager : Charlotte Permasse

Development team : Laurène Chabrol, Victor Faubert

Strategic planner : Alexandre Ribichesu

Head of Digital : Jeanne Neuschwander

Agency Producer : Thomas Laurent

Art buyer : Louise Bertin

Print Production : Justine Dudognon, Delphine Cotellon

Public Relations : Mélanie Colléou

Production consulting : PRECIOUS

Charlotte Delord, Géraldine Lamamy

Production : ICONOCLAST

Director : Manu Cossu

Producer : Jean Duhamel

Line Producer : Annabel Rosier

First Assistant Director : Frederic Monnet

DOP : Mathias Boucard

Set designer : Arno Roth

Stylist : Laura Tunon Mendez

Executive Producer : Nick Page

Post-Production : MACHINE MOLLE

Post-producer : Cyril Bordesoulle, Marine Ligouzat

Editor : Nicolas Larouquère & Philippe Roch

Grading : Mathieu Caplanne

Sound Production : SCHMOOZE

Sound Producer : Matthieu Sibony, Grégoire Galian

Sound Ingeneer : Sylvain Rety

Music Introduction : Sanjiv Sen