Perrier: The Extraordinaire Mona Lisa by Rosapark
- Location:
With more than 20,000 daily visitors, Mona Lisa (also known as La Gioconda), is the most visited painting in the world. And for the first time, 500 years since the death of her creator, Leonardo da Vinci, she has decided to get out of her frame... in the newest global brand campaign from Perrier, created with Rosapark agency.
The vision of Perrier is summed up by its brand signature 'Go For The Extraordinaire', so Rosapark decided to awaken Mona Lisa. Trapped in a frame for over 500 years, the model of the famous Leonardo da Vinci painting can finally escape and spread her extraordinaire on the world thanks to a forgotten Perrier bottle in front of her frame.
Credits
Advertiser: Perrier
Advertiser team : Henrik Gotterbarm, Sophie Dubois, Thomas Ludsteck, Philippe Gallard, Marion Taisne, Émilie Grandin, Paul Cordina, Océane Mellano
Agency : Rosapark
Agency Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Copywriters : Julien Moulin, Pierre-Antoine Dupin
Art Directors : Antoine Blondet, Frederic Leclerc, Sophian Bouadjera
General manager and Head of strategy : Sacha Lacroix
Group account Director : Virginie Matias
Account manager : Charlotte Permasse
Development team : Laurène Chabrol, Victor Faubert
Strategic planner : Alexandre Ribichesu
Head of Digital : Jeanne Neuschwander
Agency Producer : Thomas Laurent
Art buyer : Louise Bertin
Print Production : Justine Dudognon, Delphine Cotellon
Public Relations : Mélanie Colléou
Production consulting : PRECIOUS
Charlotte Delord, Géraldine Lamamy
Production : ICONOCLAST
Director : Manu Cossu
Producer : Jean Duhamel
Line Producer : Annabel Rosier
First Assistant Director : Frederic Monnet
DOP : Mathias Boucard
Set designer : Arno Roth
Stylist : Laura Tunon Mendez
Executive Producer : Nick Page
Post-Production : MACHINE MOLLE
Post-producer : Cyril Bordesoulle, Marine Ligouzat
Editor : Nicolas Larouquère & Philippe Roch
Grading : Mathieu Caplanne
Sound Production : SCHMOOZE
Sound Producer : Matthieu Sibony, Grégoire Galian
Sound Ingeneer : Sylvain Rety
Music Introduction : Sanjiv Sen