7 years after it started operating, France’s low-cost train service TGV Ouigo offers the possibility of traveling all over France by high-speed train at discount prices.
This past July, Ouigo inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs.
For the occasion, Ouigo and Rosapark once again joined forces to launch a new campaign: 'Traffic Jam'.
Since 10 August, motorists taking the road between Paris and Lyon might have come across an unusual new activation, created by Ouigo’s agency Rosapark, on the back of one of 200 trucks. A new outdoor campaign that aims to surprise and playfully pokes fun at drivers stuck in traffic jams, while calling attention to Ouigo’s low prices. The communication campaign also popped up in cars through messages relayed on Waze.