Ouigo: 20 Years by Rosapark

Agency: Rosapark
Client: Ouigo
Date: May 2019
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Remember when you were 20? What lengths you went to just to save a few bucks? French train system Ouigo's new spot will bring back some memories in this spot, which promotes the brand's low fares and serves as an ode to twentys-somethings everywhere.

The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner. They are kings and queens of resourcefulness; everything around them takes on a second meaning in their eyes; an iron becomes a raclette grill, a tennis racket a strainer, a toaster a stove, a black marker turns an old stocking into a new one.

The direction of this film was entrusted to Alice Moitié, a young and gifted director. The music chosen for this film, Hier Encore by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance.

The film’s objective is to make choosing Ouigo a reflex for the younger audience, who make up 40% of customers, by promoting new routes to destinations that appeal particularly to the young in France

Credits

ROSAPARK

Co-founders ::::: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar

Creative Directors: Jean-François Sacco, Gilles Fichteberg

Art Director: Julien Saurin

Copywriter: Nicolas Gadesaude

Managing Director: Delphine Drutel

Managing Director and Strategy Planning Director: Sacha Lacroix

Account Director: Lucile Wissocq

Account Manager: Ilana Descourtieux

Social media managers: Cassandre Geron & Thibaut Thureau

TV producter: Elodie Jonquille

PR: Mélanie Colleou

Director: Alice Moitié

Production: Standard

Producter: Julie Matthieu

Directrice de Production: Justine Sautrey

1st Assistant Director: Mohamed Elarche

DOP: Marco Graziaplena

Chief Decorator: Lucie Libotte

Stylist: Clelia Cazals

Post-Production Image: Poster

Editing: Sophie Reine

Sound Production: Grabuge

OUIGO

CEO: Stéphane Rapebach

Marketing, E-commerce and Communications director: Najoua Ben Jemaa

External Brand and Communications director: Juliette De Beaupuis Daumas

External Communications Manager: Lisa Mangin

Social media manager: Alexis Toutain

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