Ouigo: 20 Years by Rosapark

Remember when you were 20? What lengths you went to just to save a few bucks? French train system Ouigo's new spot will bring back some memories in this spot, which promotes the brand's low fares and serves as an ode to twentys-somethings everywhere.

The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner. They are kings and queens of resourcefulness; everything around them takes on a second meaning in their eyes; an iron becomes a raclette grill, a tennis racket a strainer, a toaster a stove, a black marker turns an old stocking into a new one.

The direction of this film was entrusted to Alice Moitié, a young and gifted director. The music chosen for this film, Hier Encore by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance.

The film’s objective is to make choosing Ouigo a reflex for the younger audience, who make up 40% of customers, by promoting new routes to destinations that appeal particularly to the young in France