Monoprix: Where's My Sock? by Rosapark
- Location:
To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?'
In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate.
The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
Credits
Campaign: Where's my sock ?
Brand : Monoprix
Brand Managers : Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet, Angeline Froger
AGENCY: Rosapark
Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Creative Directors : Gilles Fichteberg and Jean-François Sacco
Associate Manager : Quentin Labat
Account Director : Lucile Wissocq
Head of Digital Strategy : Jeanne Neuschwander
Account Manager : Charlotte Giraud
Copywriter : Hélène Boudin
AD : Nazgol Athari-Nejad
Strategic Planner : Sacha Lacroix
TV Producer : Thomas Laurent & Cerise Podetti
PR : Mélanie Colléou and Theda Braddock
Production : De Gaulle
Director : Tom Bartowicz
