Monoprix: The Worst Song in the World by Rosapark

Agency: Rosapark
Client: Monoprix
Date: Apr 2018
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French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.

Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the grocer’s latest creative follows a young girl walking the streets while listening to music. Her gentle acoustic tunes are suddenly interrupted by a kitsch, electro rock song reminiscent of decades (and tastes) gone by.

Dressed in a shell suit and surrounded by bad perms, pixelated green screen backdrops and even a keytar, the band’s singer questions why the ad’s protagonist just doesn’t skip the terrible song. It transpires she can’t fast forward as her hands are full, carrying her grocery shopping.

The endline reads: ‘Having your hands free changes everything. Shop at the store and get your groceries delivered.’

Credits

BRAND MANAGEMENT: Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet, Angeline Froger

AGENCY: ROSAPARK

CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco

STRATEGIC PLANNING MANAGER : Sacha Lacroix

ACCOUNT MANAGEMENT: Fanny Desvignes, Quentin Barbaray, Charlotte Giraud

STRATEGIC PLANNING: Alexandre Ribichesu, Sarah Herbain

CREATIVE DIRECTORS: Gilles Fichteberg et Jean-François Sacco

AD: Nazgol Athari-Nejad

COPYWRITER : Hélène Boudin

TV PRODUCER: Thomas Laurent

ASSOCIATE DIRECTOR: Quentin Labat

CLIENT DIRECTOR: Lucile Wissocq

STRATEGIC PLANNER: Sarah Herbain

HEAD OF DIGITAL STRATEGIES: Jeanne Neuschwander

PR: Mélanie Colléou

Production : Stink

Director: Traktor

DOP: Nico Poulsson

Producer: Marine Garnier

Production Direction: Guillaume Richard

Image Post-production: Firm

Post-Producer: Toby Ridgway

Editing: Yann Malcor

Sound Post-Production: Schmooze

Musical Composition: Simon Davis

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