ING Direct France: Pay Your Wait by Rosapark

Agency: Rosapark
Date: Oct 2018
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To illustrate ING Direct's policy of investing in its clients, Rosapark organized an operation wherein, for one day, customers calling in to the customer service department would be reimbursed for the time they spent on hold.

In France, many numbers aren't toll-free so, not only do you have to pay to speak with customer service, you have to pay for time spent waiting for customer service.

To promote the operation, Rosapark filmed a hidden camera stunt at a gas station where customers were asked to pay a wait tax. The operation also extended to Twitter where users expressing frustration about wait times (whatever the case), had the opportunity of getting reimbursed by ING Direct if they used the hashtag #PayeTonAttente.

Credits

MARKETING AND COMMERCIAL DIRECTOR :Yvon Martin

BRAND AND MEDIA MESSENGER :Amélie Nguyen Ngoc

ACCOUNT DIRECTOR – ADVERTISING AND CONTENT :Marine Léoni

BRAND CONTENT AND SOCIAL MEDIA MANAGER :Nicolas Hun

Rosapark

CO-FOUNDERS :

Jean-Patrick Chiquiar

Gilles Fichteberg

Jean-François Sacco

MANAGING DIRECTOR :

Sacha Lacroix

ADVISING DIRECTOR :

Soraya Cottin

ACCOUNT EXECUTIVE :

Caroline Planty

HEAD OF SOCIAL :

Thibaut Thureau

STRATEGIC PLANNER :

Alexandre Ribichesu

CREATIVE DIRECTORS :

Gilles Fichteberg

Jean-François Sacco

COPY-WRITER :

Pierre-Antoine Dupin

ART DIRECTOR :

Frédéric Leclerc

TV PRODUCTION :

Thomas Laurent

Ingrid Le Minh

Vincent Lacroix

PRODUCTION COMPANY :

Birth

PRODUCERS :

Tristan Béraud

Jordan Santoul

DIRECTOR :

Jordan Santoul

Cyril Tellenne

MEDIA AGENCY :

Cyril Tellenne

Carat

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