ING Direct France: advert-top-1 by Rosapark
- Location:
To illustrate ING Direct's policy of investing in its clients, Rosapark organized an operation wherein, for one day, customers calling in to the customer service department would be reimbursed for the time they spent on hold.
In France, many numbers aren't toll-free so, not only do you have to pay to speak with customer service, you have to pay for time spent waiting for customer service.
To promote the operation, Rosapark filmed a hidden camera stunt at a gas station where customers were asked to pay a wait tax. The operation also extended to Twitter where users expressing frustration about wait times (whatever the case), had the opportunity of getting reimbursed by ING Direct if they used the hashtag #PayeTonAttente.
Credits
MARKETING AND COMMERCIAL DIRECTOR :Yvon Martin
BRAND AND MEDIA MESSENGER :Amélie Nguyen Ngoc
ACCOUNT DIRECTOR – ADVERTISING AND CONTENT :Marine Léoni
BRAND CONTENT AND SOCIAL MEDIA MANAGER :Nicolas Hun
Rosapark
CO-FOUNDERS :
Jean-Patrick Chiquiar
Gilles Fichteberg
Jean-François Sacco
MANAGING DIRECTOR :
Sacha Lacroix
ADVISING DIRECTOR :
Soraya Cottin
ACCOUNT EXECUTIVE :
Caroline Planty
HEAD OF SOCIAL :
Thibaut Thureau
STRATEGIC PLANNER :
Alexandre Ribichesu
CREATIVE DIRECTORS :
Gilles Fichteberg
Jean-François Sacco
COPY-WRITER :
Pierre-Antoine Dupin
ART DIRECTOR :
Frédéric Leclerc
TV PRODUCTION :
Thomas Laurent
Ingrid Le Minh
Vincent Lacroix
PRODUCTION COMPANY :
Birth
PRODUCERS :
Tristan Béraud
Jordan Santoul
DIRECTOR :
Jordan Santoul
Cyril Tellenne
MEDIA AGENCY :
Cyril Tellenne
Carat
