IAD France: Avoid the Worst by Rosapark

After an initial campaign together last year aimed at expanding the network of advisors, IAD and Rosapark teamed up again to address property sellers, this time by focusing on timing and the importance of having an advisor who is actively involved, especially when things between a divorcing couple can cloud judgement.

For its TV ad, titled 'Avoid the Worst', IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone. The campaign starts with a simple observation: living with an ex can be hell. If the two have to live together while waiting for their house to sell, it’s even worse, and probably best to have an agent who can help them see beyond emotions.

Directed by Victor Saint-Macary, the film features a divorced couple who are going berserk after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence – the man is hanging precariously from a light fixture high above the trashed living room as his ex tries to push him off with a potted palm – that they get a call back from their advisor, promising to handle their dossier.