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Roots of Fight: Greatness Gives Back

Date: Feb 2021
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Throughout Black History Month, Roots of Fight (ROF) is executing a digital campaign titled 'Greatness Gives Back,' which shines a light on the heroes who fought and are fighting for racial justice and equality.

The stories will be told via conversations and spoken word, recognising the strength, passion and activism exuded by individuals like Jack Johnson, Redd Foxx, Marshall 'Major' Taylor and Jesse Owens.

This tribute is being spearheaded by Roots Of Fight’s new creative partners, actors, Colman Domingo and Daniel J. Watts, who will both be staying on throughout this year to elevate the brand, further develop creative assets and bring narratives to life.

In addition to this month’s 'Greatness Gives Back' digital campaign, ROF has a Black History Tribute Collection with apparel that highlights the great leaders listed above, along with Rosa Parks, Maya Angelou and Malcolm X.