UberEats: When Christmas Feels Like Home by Romance

Agency: Romance
Client: UberEats
Date: Dec 2018
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Working the night shift can be lonely enough, but on Christmas Eve, when everybody is with family, those who work past regular business hours can feel left out. Thus, UberEats and Coca-Cola have teamed to deliver home-cooked meals for free to those who have to work on 24 December.

Created by Parisian agency Romance for the Coca-Cola European Partners and Uber Eats application partnership, the operation, ‘When Christmas Feels Like Home,’ speaks to everyone who has to work Christmas Eve and won’t get the chance to sit in on family dinner. Because of this partnership, doctors, midwives, security guards, hotel staff and firefighters can get Christmas dinner, prepared by their loved ones, delivered free, directly to their place of work, by UberEats.

This unique operation launches today (7 December) with a film directed by Julien Guetta featuring a night watchman, preparing for an evening at work on Christmas Eve. As he says goodnight to the last worker out the door, he heads through his rounds in the building, biding his time by playing with the Christmas-themed items on people’s desks and in the lobby. As he amuses himself by putting fake snow on the lobby Christmas tree, a delivery man from UberEats arrives at the door. He takes the delivery, takes out a Coke and a tacky Christmas sweater. He puts it on and gets ready to eat, when he gets a text. It’s a picture of his family in matching sweaters telling him to enjoy his meal, which he does with a smile. The tag says: “There are dinners you can’t miss,” then explains how UberEats will deliver meals to those working that evening.

Credits

Coca-Cola European Partners

Senior Manager Digital : Grégoire Sénéchal

Directeur Associé Digital : Pascal Vegh

Uber Eats

Head of Marketing : Mathieu Maure

Marketing Manager : Ann Brandford Griffith

Brand Partnerships Marketing : Valérie Pons

Romance :

Creative Director : Alexandre Hervé

Art Director : Vincent Boursaud

Copywriter Virgile Lassalle

Commercial Director : Sébastien de Milleville

Account Director : Sarah Holgado

Director of Planning Strategy : Romain Roux

Production

Director : Julien Guetta

Production House : Stink

Executive Producer : Marine Garnier

Popeyes: Wingspan Box by GSD&M

Added 20 June 2019
Agency: GSD&M
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Overall Rating
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