Intermarche: I Want to be With You by Romance

Agency: Romance
Date: May 2020
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As France begins to ease its lockdown restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family.

Filmed during lockdown, the 60-second ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, featuring shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future.

Directed by Katia Lewkowicz, through FaceTime, the moving film perfectly expresses our feelings through the song “Je suis seule mais desire être avec vous”/”I’m alone but I want to be with you” by Nina Simone.


Brand Credits

Strategic and Operational Marketing Manager : Vincent Bronsard

Marketing and Communication Director : Anne-Marie Gaultier

Brand and Communication Manager : Camille Sassi

Agency Credits

CEO : Christophe Lichtenstein

Executive Creative Director : Alexandre Hervé

Copywriter : Philippe Pinel

Art Director : Julien Rézette

Associate Directors : Marie-Laure Dangeon, Emilie Franck

Senior Strategy Planner : Jérome Lavillat

Account Director : Arthur Amis

Account Manager : Julie Valero

TV Producer: Emilie Talpaert

Production Credits

Production : Grand Bazar

Director : Katia Lewkowicz

DOP/Steady Camer : Thomas Burgess

Editor : Yann Malcor

Producer : Juliette Desmarescaux

Executive producer : Hugo Mérival

Production coordinator : Manon Guay

Sound production : Schm

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