As France begins to ease its lockdown restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family.
Filmed during lockdown, the 60-second ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, featuring shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future.
Directed by Katia Lewkowicz, through FaceTime, the moving film perfectly expresses our feelings through the song “Je suis seule mais desire être avec vous”/”I’m alone but I want to be with you” by Nina Simone.
Strategic and Operational Marketing Manager : Vincent Bronsard
Marketing and Communication Director : Anne-Marie Gaultier
Brand and Communication Manager : Camille Sassi
CEO : Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Copywriter : Philippe Pinel
Art Director : Julien Rézette
Associate Directors : Marie-Laure Dangeon, Emilie Franck
Senior Strategy Planner : Jérome Lavillat
Account Director : Arthur Amis
Account Manager : Julie Valero
TV Producer: Emilie Talpaert
Production : Grand Bazar
Director : Katia Lewkowicz
DOP/Steady Camer : Thomas Burgess
Editor : Yann Malcor
Producer : Juliette Desmarescaux
Executive producer : Hugo Mérival
Production coordinator : Manon Guay
Sound production : Schm