EuroMillions: What Kind of Millionaire Would You Be by Romance
- Location:
To launch EuroMillions' new brand platform, focused on the value of sharing, Romance created 'What Kind of Millionaire Would You Be', a more modern and emotional look at what it means to win big today.
Credits
FRANCAISE DES JEUX
Chief Marketing & Digital Officer : Cécile Lagé
Director of Marketing, Lottery : Cédric Breton
Director, Activation, Content and Media : Olivier Pribile
Director, Offline Content and Media : Julie Mulliez
Director, Offline Content and Media, Drawings: Camille Jalon
Director, Offline Content and Media, EuroMillions : Sonny Garcia
CREDITS ROMANCE
President : Christophe Lichtenstein
Creative Director : Alexandre Hervé
Copywriter : Camélia Baccouche
AD : Clémentine Guillopé, Julien Rézette
Brand Management : Marion Floch, Alicia Mancone, Mathilde Cuveiller
Strategic Planning : Benoit Clavé, Jérôme Lavillat
TV Producer : Émilie Talpaert
Post Producer : Sabine Brillet
PRODUCTION CREDITS
Production : Grand Bazar
Director : Katia Lewkowicz
Producer: Juliette Desmarescaux
DP : Hugo Mérival
