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Decathlon: Sport Makes the World Better by Romance

Agency: Romance
Client: Decathlon
Date: Apr 2021
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The latest TV campaign for French sporting goods retail leader Decathlon's new brand territory is 'Sport Makes the World Better.'

Scenes of sport in their greatest truth that show how sport has the power to make everything better. How it has the power to turn a Sunday morning into a moment of happiness with the family on a bike, or a sip of water into a real moment of pleasure after the effort. Closer to a documentary than an advert.

Decathlon strongly believes that wherever there is sport, the world is a better place. It helps us to open up to others, to be more physically and mentally fit, and even to be more environmentally aware. This is why, more than ever, Decathlon wants to give sport the place it deserves among its fellow citizens.

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