Roman: Why Roman

Client: Roman
Date: Jul 2019
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Roman has launched its latest installment of television commercials, under the campaign name of 'Why Roman'. The ads will begin running across a series of national news broadcast networks such as CNBC, CNN, MSNBC, and Fox News.

The goal of the campaign is to bring Roman’s trusted, “best in class” medical advisory board, clinical directors and doctors to life, all who are currently working to treat members on the company’s unique telehealth platform, powered by Ro. By bringing the credible roster of Ro-affiliated physicians from behind-the-scenes to on-the-screen, Roman is humanizing the process of telehealth for its current and potential members, showing viewers that with any Roman interaction, there is a true personal touch with lasting, positive effects.

The commercials include cameos from Ro’s experts such as Dr. Pepper Schwartz, past US Surgeon General Joycelyn Elders, and Dr. Jennifer Frangos. As a member you would get someone just like them – or literally one of them – when you complete the online visit.


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