REI: Make Home in Yosemite Valley by Rokkan

Agency: Rokkan
Client: REI
Date: Jul 2016
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Rokkan LA has created a short film for outdoor apparel retailer REI called 'Make Home in Yosemite Valley' for its ongoing #LetsCamp campaign. According to the agency, "the video captures Naldo Calderon’s story of taking his daughter Rubie on a camping trip to Yosemite to demonstrate the importance of what it means to connect with the land and make home, anywhere."


Chief Creative Officer: Brian Carley

Creative Directors: Billy Veasey, Bill Carlson

Art Direction + Copywriting: Steff Wilson, Daniela Jimenez, Amanda Caldari

VP, Production: Jenna Robles

SVP, Client Partnership: Matt Garcia

Executive Producer: Greg Tharp

Production Company: Farm League

Director & Dir. of Photography: Kellen Keene

Line Producer: David Burden

Editorial Company: Fluid

Editor: Heather Danovsky

Executive Producer: Laura Relovsky

Producer: Meg Hall

Mix: Mr. Bronx

Mixer: Eric Hoffman

Producer: Meg Hall

Original Music: With Lions Production

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