REI: advert-body-1 by Rokkan
- Location:
Rokkan LA has created a short film for outdoor apparel retailer REI called 'Make Home in Yosemite Valley' for its ongoing #LetsCamp campaign. According to the agency, "the video captures Naldo Calderon’s story of taking his daughter Rubie on a camping trip to Yosemite to demonstrate the importance of what it means to connect with the land and make home, anywhere."
Credits
Chief Creative Officer: Brian Carley
Creative Directors: Billy Veasey, Bill Carlson
Art Direction + Copywriting: Steff Wilson, Daniela Jimenez, Amanda Caldari
VP, Production: Jenna Robles
SVP, Client Partnership: Matt Garcia
Executive Producer: Greg Tharp
Production Company: Farm League
Director & Dir. of Photography: Kellen Keene
Line Producer: David Burden
Editorial Company: Fluid
Editor: Heather Danovsky
Executive Producer: Laura Relovsky
Producer: Meg Hall
Mix: Mr. Bronx
Mixer: Eric Hoffman
Producer: Meg Hall
Original Music: With Lions Production
