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Mikimoto: Explore the Original by Rokkan

Agency: Rokkan
Client: Mikimoto
Date: Nov 2016
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Pearl jewelry brand Mikimoto recently enlisted its digital agency of record Rokkan to help the company make pearls more appealing to today's women. The result is a video that shows three women with varying styles completing their outfits with a different Mikimoto pearl necklace. The campaign also includes three :15-second videos that showcase each woman individually. The videos are running as paid placements on Instagram and Facebook.

Credits

Global Chief Creative Officer, Managing Partner: Brian Carley

SVP, Executive Creative Director: Laura Mulloy Ault

Copywriter: Katie Lee

Art Director: Rachel Sheeran

Account Supervisor: Stephanie Tudor

Executive Producer: Bruce Andreini

Producer: Maxine Ho

Chief Strategy Officer: Sean Miller

SVP, Media & Analytics: Lindsay Williams

Strategist: Grace Italiaander

Senior Media Strategist: Lorraine Schwartz

Production Company: B-Reel Films

Director: Leonora Lonsdale

Managing Director, Partner: Margo Mars

Editorial: Consulate Editorial

Editor: Holle Singer

Producer: Michelle Zelazny

Assistant Editor: Hazel McKibbin

Original Music: Nylon Studios

Composer: Adam Moses

Sound: Rob Ballingall

Senior Producer: Halle Petro

Executive Producer: Christina Carlo

Audio Mix: PLUSHnyc

Producer: Dana Villarreal

Mixer: Nicole Pettigrew