Mikimoto: Explore the Original by Rokkan
- Location:
Pearl jewelry brand Mikimoto recently enlisted its digital agency of record Rokkan to help the company make pearls more appealing to today's women. The result is a video that shows three women with varying styles completing their outfits with a different Mikimoto pearl necklace. The campaign also includes three :15-second videos that showcase each woman individually. The videos are running as paid placements on Instagram and Facebook.
Credits
Global Chief Creative Officer, Managing Partner: Brian Carley
SVP, Executive Creative Director: Laura Mulloy Ault
Copywriter: Katie Lee
Art Director: Rachel Sheeran
Account Supervisor: Stephanie Tudor
Executive Producer: Bruce Andreini
Producer: Maxine Ho
Chief Strategy Officer: Sean Miller
SVP, Media & Analytics: Lindsay Williams
Strategist: Grace Italiaander
Senior Media Strategist: Lorraine Schwartz
Production Company: B-Reel Films
Director: Leonora Lonsdale
Managing Director, Partner: Margo Mars
Editorial: Consulate Editorial
Editor: Holle Singer
Producer: Michelle Zelazny
Assistant Editor: Hazel McKibbin
Original Music: Nylon Studios
Composer: Adam Moses
Sound: Rob Ballingall
Senior Producer: Halle Petro
Executive Producer: Christina Carlo
Audio Mix: PLUSHnyc
Producer: Dana Villarreal
Mixer: Nicole Pettigrew
