The Humane Society: Where do puppies come from? by Rokkan

Agency: Rokkan
Date: Aug 2016
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In a campaign created by Rokkan for The Humane Society, kids are asked to explain where they believe puppies come from. In a short video, kids offer up some adorable answers, with one little girl confidently stating that all puppies come from New York City. Another says that they come from a magical place where they get to wear rainbow outfits and lip gloss. Their answers are accompanied by whimsical illustrations of dogs as they act out what the children are describing. While the ad starts out innocently enough, it takes a dark turn about halfway through when the children explain where many puppies who are bought online and in pet stores actually come from – dirty, crowded puppy mills where mother dogs are not treated well. The video ends with a simple message - "Change the story for more dogs" - and encourages viewers to sign a "puppy pledge" to stop puppy mills.


Chief Creative Officer: Brian Carley

Chief Strategy Officer: Sean Miller

Chief Technical Officer: Jim Blackwelder

SVP, Chief Delivery Officer: Joe Tao

SVP, Client Partnership: Matt Garcia

SVP, Media and Analytics: Lindsay Williams

Senior Media Strategist: Lorraine Schwartz

Associate Strategist: Spice Walker

Account Director: Kim Svarney

Creative Director: Jeff Samson

Creative Director: Anthony DiPaula

Associate Creative Director: Noel Nickel

Senior Art Director: Steff Wilson

Senior Developer: Dusan Milko

Producer: Maxine Ho

Executive Producer (Hone Production): Greg Tharp

Senior Producer (Hone Production): Tina Lam

Production Company: Honor Society

Director: Lara Shapiro

Executive Producer: Megan Kelly

Producer: Trevor Herrick

Director of Photography: Adam Beckman

Edit: Fluid Editorial

Executive Producer: Laura Relovsky

Senior Producer: Michelle Seidenfrau

Editor: Peter Sabatino

Assistant Editor: Stephen Ortega

Assistant Editor: Dan Nasser

Audio: Mr. Bronx Audio

Executive Producer: Claudia Gaspar

Sound Design + Mixer: Eric Hoffman

Sound Design + Mixer: Dave Wolfe

Music: JSM Music

CCO: Joel Simon

Executive Producer: Jeff Fiorello


Director: Buck

Executive Creative Director: Orion Tait

Executive Producer: Anne Skopas

Creative Director: Thomas Schmid

Senior Producer: Kevin Hall

Production Coordinator: Alexi Yeldezian

Art Directon: Thomas Schmid, Kyle Strope

Storyboards: Thomas Schmid

Design: Olivia Blanc, Justin Fines, Jon Gorman, Fede Reano,Thomas

Schimd, Yeojin Shin, Kyle Strope

Animation: Olivia Blanc, Tim Beckhart, Chad Colby, Jaedoo Lee, Fede

Reano, Thomas Schmid, Kyle Strope, Carly Senora, Meng-Chwen Joy Tien,

William Trebutien

Editor: Jose Fuentes

Prep & Delivery: Chad Colby

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