The Humane Society: Where do puppies come from? by Rokkan
- Location:
In a campaign created by Rokkan for The Humane Society, kids are asked to explain where they believe puppies come from. In a short video, kids offer up some adorable answers, with one little girl confidently stating that all puppies come from New York City. Another says that they come from a magical place where they get to wear rainbow outfits and lip gloss. Their answers are accompanied by whimsical illustrations of dogs as they act out what the children are describing. While the ad starts out innocently enough, it takes a dark turn about halfway through when the children explain where many puppies who are bought online and in pet stores actually come from – dirty, crowded puppy mills where mother dogs are not treated well. The video ends with a simple message - "Change the story for more dogs" - and encourages viewers to sign a "puppy pledge" to stop puppy mills.
Credits
Chief Creative Officer: Brian Carley
Chief Strategy Officer: Sean Miller
Chief Technical Officer: Jim Blackwelder
SVP, Chief Delivery Officer: Joe Tao
SVP, Client Partnership: Matt Garcia
SVP, Media and Analytics: Lindsay Williams
Senior Media Strategist: Lorraine Schwartz
Associate Strategist: Spice Walker
Account Director: Kim Svarney
Creative Director: Jeff Samson
Creative Director: Anthony DiPaula
Associate Creative Director: Noel Nickel
Senior Art Director: Steff Wilson
Senior Developer: Dusan Milko
Producer: Maxine Ho
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
Production Company: Honor Society
Director: Lara Shapiro
Executive Producer: Megan Kelly
Producer: Trevor Herrick
Director of Photography: Adam Beckman
Edit: Fluid Editorial
Executive Producer: Laura Relovsky
Senior Producer: Michelle Seidenfrau
Editor: Peter Sabatino
Assistant Editor: Stephen Ortega
Assistant Editor: Dan Nasser
Audio: Mr. Bronx Audio
Executive Producer: Claudia Gaspar
Sound Design + Mixer: Eric Hoffman
Sound Design + Mixer: Dave Wolfe
Music: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Animation
Director: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kevin Hall
Production Coordinator: Alexi Yeldezian
Art Directon: Thomas Schmid, Kyle Strope
Storyboards: Thomas Schmid
Design: Olivia Blanc, Justin Fines, Jon Gorman, Fede Reano,Thomas
Schimd, Yeojin Shin, Kyle Strope
Animation: Olivia Blanc, Tim Beckhart, Chad Colby, Jaedoo Lee, Fede
Reano, Thomas Schmid, Kyle Strope, Carly Senora, Meng-Chwen Joy Tien,
William Trebutien
Editor: Jose Fuentes
Prep & Delivery: Chad Colby
