The 'average' business bear by Rodeo Show

Venice Beach-based production company Rodeo Show directing duo Mccoy | Meyer helped an '8-foot, 600 lb' bear find perfect fitted custom clothes for fashion technology startup, MTailor, created direct-to-client as a part of a their new branding campaign.

The campaign features the 60-second spot 'Business Bear', which follows an animatronic bear, Barry, as he battles the woes of not fitting in to a standard office environment. Feeling out of place, he embarks on a quest to find the most suitable fit for his unique body shape. The bear finally finds MTailor, using the app to get measured right on his phone to get custom clothes that fit his body and put an end to his fashion crisis.

The campaign also features a vivacious and colorful spot, 'The Right Fit,' that illustrates the joy of finding tailored clothes in a snap of a finger. The spot takes viewers through an assortment of bright rooms with celebratory dance parties, balloons and oversized sunglasses.

MTailor is a clothing app that uses a phone’s camera and machine learning algorithms to measure 17 different points of a person’s body for customized, tailor-fit clothing. The spots are currently available on YouTube and is being broadcast nationally.