Publish your own content on The Drum

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Rockstar Energy: Life is Your Stage

Date: Apr 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
17 votes

Energy drink brand, Rockstar reignites consumers around the world with an emboldened look and attitude, and the unveiling of its new international platform, ‘Life is Your Stage.’

This marks the first major international effort for Rockstar since its acquisition by global food and beverage leader PepsiCo in 2020, with the company accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint over the next three years.

‘Life is Your Stage’ debuts with three films that celebrate the grit and determination of those powering through their daily hustle: a delivery driver, an office worker, and a bedroom rapper. The films follow the authentic stories of these go-getters, sharing their hard work, passion, progress, and what helps them succeed.

Credits

Creative agency:180 Amsterdam

Creative Team: Kalle Hellzen, Sander Litjens & Emil Cholich

Producer: Candice Brouwer

Director: Sharif Abdel Mawla & Bonkers