The Drum Awards Festival - Extended Deadline

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Date: Apr 2021
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Energy drink brand, Rockstar reignites consumers around the world with an emboldened look and attitude, and the unveiling of its new international platform, ‘Life is Your Stage.’

This marks the first major international effort for Rockstar since its acquisition by global food and beverage leader PepsiCo in 2020, with the company accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint over the next three years.

‘Life is Your Stage’ debuts with three films that celebrate the grit and determination of those powering through their daily hustle: a delivery driver, an office worker, and a bedroom rapper. The films follow the authentic stories of these go-getters, sharing their hard work, passion, progress, and what helps them succeed.


Creative agency:180 Amsterdam

Creative Team: Kalle Hellzen, Sander Litjens & Emil Cholich

Producer: Candice Brouwer

Director: Sharif Abdel Mawla & Bonkers