The Co-op: advert-body-3 by Robot Food

Robot Foods has redesigned the Co-op's range of own-brand beers, ciders and spirits, with the aim of making own-brand products stand out on the shelves against branded products.

More shoppers are now savvier to own-brand alternatives, with innovation, quality and price major factors in the recent sway of consumers’ opinions. Research undertaken by Robot Food, however, found that many retailers were reluctant to break from an apologetic, ‘me-too’ design approach and content to remain a ‘needs must’ alternative.

In an effort to break the mould, Robot Foods decided to instead use bold, attention grabbing design. A fixed colour palette and silver Co-op brand mark was applied across the breadth of products for consistency and to allow more freedom when it came to designing each individual SKU.

From vodka to wheat beer, expressive typography and impactful graphic treatments create a unique, ‘ownable’ look for each product, while the Co-op’s distinctive blue proudly identifies the collection as a whole. The result is an eclectic but cohesive range that sits confidently alongside the leading brands and rewards savvy Co-op customers with beautiful design worthy of any basket.