The Drum Awards for Marketing - Extended Deadline

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Agency: RNLI
Client: RNLI
Date: Jan 2016
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This year we were asked to make a short film that would appeal to those aged 16-35, who live an active life and looking for a summer job, which also has the potential to start a career, to consider becoming an RNLI lifeguard. We took inspiration from the big brands of Nike and Gatorade, to try and create a high paced, action packed and inspirational film, that challenges the audience to push themselves further! Working with the lifeguards was a privilege and great fun, and we are very proud of what our small in-house charity team managed to pull off!

Credits

Writer/Director: Aram Atkinson

Producers: Aram Atkinson, Harrison Bates, Brett Shepherd, Lara Bruce, Ed Stevens, Gregory Spray, Barry Heathfield

Director of Photography: Aram Atkinson, Harrison Bates

Additional Credits: Camera Operator: Harrison Bates

Underwater Camera Operator: Harrison Bates

Sound design: Lawrence Kendrick, Jungle Studios

Voice over: Darren Stamford, Chatterbox Voices

Swimming Pool Assistant Director: Riyadh Haque

Swimming Pool Gaffer: Matt Gillan

Aerial photography: Light Colour Sound