The&Partnership: See Differently by RNIB
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The Royal National Institute of Blind People (RNIB) has launched a range of innovative products to shine a spotlight on the ingenious 'life hacks' used by people with sight loss to make everyday tasks easier.
With help from creative agency The&Partnership, the organisation has rebranded a series of everyday objects to reflect the way they are used in ingenious life-hacks shared by people with sight loss.
Drawing on real experiences from its community, the range turns the concept of accessible design on its head – with the users becoming the designers, through need and ingenuity. For instance, an afro comb is being sold as a 'veggie slicer' after insight found that the styling device can help those with visual impairments cut vegetables with precision and without risk of slicing their fingers.
Other items for sale include a bar of soap, which doubles up as a 'nail protector' when slid under fingernails. A sock, which can be repurposed as a 'small item finder' when attached to the end of a Hoover hose and a hair clip which was identified by blind and partially sighted as a 'shoe organiser'; helping to keep their shoes in pairs.
Credits
The&Partnership
Royal National Institute of Blind People (RNIB)