River Island: I AM with River Island
Zak Abel, Anne-Marie, Ella Eyre, Mullally, Nina Nesbitt and Tom Grennan will share personal narratives as part of the latest campaign titled 'I AM with River Island.'
In the six-part series 10 minute episodes, the artists will share personal narratives about their struggles and apprehension and how they were able to overcome those challenges.
The first trailer has been rolled out with Anne-Marie.
The series is developed by Manning Gottlieb OMD and Bauer Media and is produced by Box Plus Productions.
The social activation is handled by Vick Hope and will feature a stylist from Grazia and The Debrief, who will be responsible for each artist's look.