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Rimmel London: #IWILLNOTBEDELETED by Rimmel London

Date: Nov 2018
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Rimmel is tackling beauty cyberbullying with the launch of an emotive film to coincides with Anti-Bullying Week 2018.

The film features young people who have experienced the negative effects of beauty cyberbullying, alongside high profile victims including Rimmel ambassadors Rita Ora and Cara Delevingne, beauty blogger Tess Daly, UK model Eden and American-Kuwaiti blogger, model, and fashion designer Ascia Al Faraj.

The film kicks off the #IWILLNOTBEDELETED campaign and draws from research by Rimmel which found that 1 in 4 women have experienced cyberbullying with 57% of these women suffering in silence.

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