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GameStop: 'Goat' and 'Hole in the Wall' by The Richards Group

Client: GameStop
Date: May 2016
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22 votes

The Richards Group use unexpected situations to demonstrate the ways GameStop brings Power To The Players. “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM. Spots were created in conjunction with Lucky Post's Logan Hefflefinger and Scottie Richardson.

Credits

Agency: The Richards Group

Producer: Laurie Shannon

Creative Group Heads: Lynda Hodge and David Canright

Copywriter (Goat and Hole): Joey Googe

Art Director (Goat): Diego Zelaya

Art Director (Hole): David Styler

Production Company: Independent Media

Director: Danny Leiner

Post Production: Lucky Post

Editor: Logan Hefflefinger

Assistant Editor: Juan Vargas

Graphics: Seth Olson

Sound Design/Mix: Scottie Richardson

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