The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: GameStop
Date: May 2016
Your Vote
Overall Rating
Opps, please vote again
22 votes

The Richards Group use unexpected situations to demonstrate the ways GameStop brings Power To The Players. “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM. Spots were created in conjunction with Lucky Post's Logan Hefflefinger and Scottie Richardson.


Agency: The Richards Group

Producer: Laurie Shannon

Creative Group Heads: Lynda Hodge and David Canright

Copywriter (Goat and Hole): Joey Googe

Art Director (Goat): Diego Zelaya

Art Director (Hole): David Styler

Production Company: Independent Media

Director: Danny Leiner

Post Production: Lucky Post

Editor: Logan Hefflefinger

Assistant Editor: Juan Vargas

Graphics: Seth Olson

Sound Design/Mix: Scottie Richardson