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Rhone: Promises to Keep

Client: Rhone
Date: Dec 2019
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Rhone, a men’s performance lifestyle brand co-founded by Nate Checketts, has launched its new holiday campaign – Promises To Keep – launching on the brand’s social channels.

Set to Robert Frost’s masterpiece poem 'Stopping by Woods on a Snowy Evening,' the concept was inspired by creative sirector, Ben Checketts and their grandfather’s holiday wish for the family to learn a poem each year being passed from generation to generation.

At this time of year, there are so many highs and lows that come along with being a partner, parent, co-worker, friend, and the many other labels that we carry, and the best gift is a promise kept. The video embraces the brand ethos of ‘Forever Forward,’ running and reciting the poem: “The woods are lovely, dark and deep, but I have promises to keep, and miles to go before I sleep.”


Video Credits

Creative Director: Ben Checketts

Cinematographer: Pierce Tews

Camera Operator: Mike Larsen

Art Director: Dakota Corbin

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