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The Humane Society: Web companions by RGA

Agency: RGA
Date: Feb 2020
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When looking for a new pet, people spend more time searching online than in shelters. The Austin Humane Society wanted a meaningful way to connect their dogs with potential owners over the web, so R/GA came up with a solution of using retargeting ads for good. The ads would follow people to show how loyal shelter dogs are.

The agency simply added a tracking pixel to their dogs’ profile pages and used the data for retargeting ads. So if people showed interest in them, they kept coming back to the people to prove their loyalty.

Credits

Client: Austin Humane Society

Agency: R/GA Austin & Chicago

SVP, Managing Director: Candice Hahn

Group Creative Director: Murray Wyse

Creative Director: TJ Walthall

Sr. Art Director: Jose Jorge Netto

Sr. Copywriter: Cameron Murray

Sr. Designer/ Photographer: Alejandro Larramendi

Associate Media Director: Maria Zavala

Senior Bid Manager: Agustina Marini

Bid Manager: Adam Reninger

Client Services/PR: Melanie Mahaffey

Executive Content Producer: Julie Benevides

Content Producer: Kelsey Lewis

Senior Video Editor: Jeff Dwyer

Freelance Creative: Marina Ramos, Tony Rhi