The Humane Society: Web companions by RGA
- Location:
When looking for a new pet, people spend more time searching online than in shelters. The Austin Humane Society wanted a meaningful way to connect their dogs with potential owners over the web, so R/GA came up with a solution of using retargeting ads for good. The ads would follow people to show how loyal shelter dogs are.
The agency simply added a tracking pixel to their dogs’ profile pages and used the data for retargeting ads. So if people showed interest in them, they kept coming back to the people to prove their loyalty.
Credits
Client: Austin Humane Society
Agency: R/GA Austin & Chicago
SVP, Managing Director: Candice Hahn
Group Creative Director: Murray Wyse
Creative Director: TJ Walthall
Sr. Art Director: Jose Jorge Netto
Sr. Copywriter: Cameron Murray
Sr. Designer/ Photographer: Alejandro Larramendi
Associate Media Director: Maria Zavala
Senior Bid Manager: Agustina Marini
Bid Manager: Adam Reninger
Client Services/PR: Melanie Mahaffey
Executive Content Producer: Julie Benevides
Content Producer: Kelsey Lewis
Senior Video Editor: Jeff Dwyer
Freelance Creative: Marina Ramos, Tony Rhi
