Uber: advert-top-1 by R/GA Singapore

Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users.

Started last year, the campaign by R\GA Singapore uses Uber user data to create a personalised story about how they travelled in the past year.

Those wanting to make a video must be based in specific markets in Asia Pacific (Australia, New Zealand, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam) and have an Uber account and can create it by logging into the website.

This year the data is used to create a ‘one of a kind’ music video for each user, based off location personalisation, as well as a combination of 5,000 story and song combinations. For each country, different cultural visual cues will be used, such as cricket in India and tuk tuks in Thailand. Kay statistics are presented, such as when you most travelled, how many miles you clocked up and how many cities were visited. Presumptions are made, which dictate the video content, such as pointing out that you rode on a particular milestone, like Chinese New Year.