Nike: advert-body-4 by R/GA Shanghai
- Location:
Nike is challenging Chinese parents' overprotective attitudes towards children playing sports in a bold new campaign.
The Don’t Call Me Precious campaign features children highlighting the concerns of Chinese parents while showcasing their grit and determination to compete.
The campaign stars some of China’s young sporting stars, including a runner, boxer, footballer and basketballer, all aged between 10 and 13-years-old, as they urge adults to let them play by their own rules.
Credits
Client - Nike China
Executive Creative Director: Terence Leong
Associate Creative Directors: Cook Xu, Timothy Cheng (Freelance), Ashley Chin
Copywriters: Cook Xu, Jam Li
Visual Designers: Yimeng Bai, Martha Ma, Kaori Li
Account Director: Richard Zhou
Account Manager: Lexi Wang
Producers: Barry Peng, Kris Wang, Ann Yao
Content Producer: Hon Foong
Senior Technology Director: Laurent Thevenet
Software Engineer : Dragon Chiang
Experience Designer: Xingpei Wang
Senior Strategist : Scarlett Li
Production Company: Playfull Production, Shanghai
Film Director: Ben Brand
Executive Producer: Wolfie Wong
Editor: Xavier Perkins
Director of Photography: Paul Ozgur
First AD: Jiji Hu
Producers: Steven Chung / Manley Hua
Art Director - Matz Leung
Stylist - Julian Mei
Composer - Chris Zhou (Fantasy Music)
Post Production House – Fin Shanghai
Post Producer - Billy Becket
Colorist - Nick Barton
Online Editors - Ted Tsui / Michael Fu / Ran Xiao Xu / Camille Shen