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Reddit: Up The Vote by R/GA California

Client: Reddit
Date: Sep 2020
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This campaign marks Reddit’s first-ever brand marketing campaign and falls under its wider voter engagement initiative, 'Up The Vote.' Created in partnership with R/GA San Francisco, the creative draws parallels between engagement with content on Reddit and participation in real-life elections.

A bedrock of the platform experience, Reddit users cast more than 165 million votes on the site every day to help determine the content most celebrated and what falls to the bottom of the feed.

The new campaign urges Reddit’s 130,000+ active communities and the population at large to bring this same passion to voting in real life, and unite around a shared effort to shape our futures. It will run in out of home ads, print, online (including on Reddit), and in-ad displays across New York, Houston, Chicago and Los Angeles up until Election Day, 3 November.

Credits

EXECUTIVE CREATIVE DIRECTOR(S): Bryan Gregg & Chris Polychronopoulos

CREATIVE DIRECTOR: Kevin Koller

ASSOCIATE CREATIVE DIRECTOR: Jocelyn McCanles

SENIOR ART DIRECTOR: Brian Vandeputte

SENIOR COPYWRITER: Scott Steele

ART DIRECTOR: Ben Muckensturm

SVP, MANAGING DIRECTOR: David Corns

EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas

ASSOCIATE STRATEGY DIRECTOR: Kaitlyn Frysztak

SENIOR STRATEGIST: Sunny Lee

ASSOCIATE DIRECTOR, MARKETING SCIENCES: Ricky Weina

MD, CLIENT SERVICES: Cara Watson

ACCOUNT DIRECTOR: Parry Rominger

EXECUTIVE PRODUCTION DIRECTOR: Julie Andrews

GROUP DIRECTOR, PRODUCTION: Catherine Hughes

SENIOR PRODUCER: Anya Wilson

VP, HEAD OF MEDIA: Ellie Bamford

GROUP DIRECTOR, MEDIA OPERATIONS: Liz Hart

ASSOCIATE MEDIA DIRECTOR: Faviana Campbell

MEDIA PLANNER/BUYER: Devon Bremer

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