Reddit: Superb Owl by RGA
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Marking Reddit's first-ever Super Bowl ad (and TV commericial) it went for a 'blink-and-you'll miss' strategy. At five-seconds long, 'Superb Owl' is an unconventional approach to the typical big-budget, flashy commericials that typically roll out throughout the big game.
"Big game spots are expensive, so we couldn't buy a full one," reads the ad. "But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime."
Riding on the attention driven by the GameStop debacle, it wants to prove that the past two weeks have shown powerful things can happen when passionate communities come together.
Created by its agency of record, R/GA, Reddit rallied against the odds to produce this spot, in a matter of days.
Credits
CLIENT: Reddit
CAMPAIGN NAME: “Superb Owl”
AGENCY: R/GA California
R/GA
VP, EXECUTIVE CREATIVE DIRECTOR: Bryan Gregg
EXECUTIVE CREATIVE DIRECTOR, STUDIOS: Chapin Clark
CREATIVE DIRECTOR: Kevin Koller
ASSOCIATE CREATIVE DIRECTOR, STUDIOS: Kirstie Bones
ASSOCIATE CREATIVE DIRECTOR, COPY: Jocelyn McCanles
SENIOR COPYWRITER: Scott Steele
ART DIRECTOR: Ben Muckensturm
GROUP PRODUCTION DIRECTOR, STUDIOS: Hana Newman
MOTION DESIGN DIRECTOR: Felipe Mahalem
CONTENT PRODUCER: Janie Penney
SVP, MANAGING DIRECTOR: David Corns
VP, HEAD OF MEDIA: Ellie Bamford
GROUP DIRECTOR, MEDIA OPERATIONS: Liz Hart
MEDIA DIRECTOR: Faviana Campbell
MEDIA PLANNER/BUYER: Devon Bremer
VP, EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas
STRATEGY DIRECTOR: Kaitlyn Frysztak
VP, MD, CLIENT SERVICES: Cara Watson
ACCOUNT DIRECTOR: Parry Rominger
VP, EXECUTIVE PRODUCTION DIRECTOR: Julie Andrews
GROUP DIRECTOR, PRODUCTION: Catherine Hughes
SENIOR PRODUCER: Katie Cahill
DIRECTOR, BUSINESS AFFAIRS: Lynda Blaney-Smith
SENIOR MANAGER, BUSINESS AFFAIRS: Natalie Roback
CHIEF MARKETING OFFICER: Roxy Young
SENIOR MARKETING LEAD: Dong Chen
MARKETING SPECIALIST: Katie Ambrose
HEAD OF BRAND CREATIVE: Tavish MacLellan
CREATIVE LEAD: Chris Potts
