Nike: Find Your Groove by R/GA

Agency: R/GA
Client: Nike
Date: Jan 2018
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Last summer, Kyrie Irving took control of his career. Now he’s taking control of his commercial with an over-the-top production.

Nike Basketball’s new spot, created by Nike and R/GA LA, debuts Kyrie Irving’s fourth signature shoe, the Kyrie 4. Directing scenes, pulling in cameos and even conducting the Boston Pops orchestra, Kyrie demonstrates the same willpower and control that has propelled his young career forward. Finding your groove is about freeing yourself to do things your way.

'Find Your Groove' features Kyrie’s teammate and rookie phenomenon Jayson Tatum, along with Boston-area legend and two-time Super Bowl champion Rob Gronkowski.



Length: :60


Agency: R/GA LA

Client: Nike

Nike Credits

n/a – Nike doesn’t credit staff

Agency: R/GA

Executive Creative Director: Brandon Mugar

Executive Creative Director: Andy Fackrell

Creative Director: Josh Kopeika

Senior Copywriter: Newton Stern

SVP, Strategy: Jessica Greenwood

Senior Social Strategist : Clayton Taibi

Group Account Director: Warren Kinney

Executive Producer: Claire Badhams

Account Supervisor: Zach Zimmerman

Executive Content Producer: Shannon Worley

Director of Content Studio Diego de la Maza

Director, Business Affairs: Stephen Bernstein

Business Affairs Manager: Calli Howard

Editorial House: Rock Paper Scissors

Editor: Adam Pertofsky

Asst Editor: Marjorie Sacks

Post Producer: Denice Hutton

Executive Producer: Rańa Martin

Beacon Street Sound

Senior Sound Designer: Rommel Molina

Senior Mixer: Claudio Cueni of Earth Tones Music Group

Production: Imperial Woodpecker

Director: Stacy Wall + Kyrie Iriving

Director of Photography: Chung-hoon Chung

Executive Producer: Doug Halbert

Producer: Michaela Johnson


Color Grading & Finishing: Electric Theater Collective

Senior Artist/Creative Lead Michael Smith

Post Producer: Adriana Wong

Executive Producer: Kate Hitchings


:60 “Find Your Groove”

“Toulouse Again, Faster” by Toulouse, provided by

“Ubetterstep” by Beacon Street Studios. Andrew Feltenstein, John Nau, Danny Dunlap (composers)

:30 “Groove 101”

“Summer” by Vivaldi- re-arranged/scored to picture by Beacon Street Studios

John Nau, Danny Dunlap