Nike: Find Your Groove by R/GA
- Location:
Last summer, Kyrie Irving took control of his career. Now he’s taking control of his commercial with an over-the-top production.
Nike Basketball’s new spot, created by Nike and R/GA LA, debuts Kyrie Irving’s fourth signature shoe, the Kyrie 4. Directing scenes, pulling in cameos and even conducting the Boston Pops orchestra, Kyrie demonstrates the same willpower and control that has propelled his young career forward. Finding your groove is about freeing yourself to do things your way.
'Find Your Groove' features Kyrie’s teammate and rookie phenomenon Jayson Tatum, along with Boston-area legend and two-time Super Bowl champion Rob Gronkowski.
Credits
Campaign: FIND YOUR GROOVE
Length: :60
Spots: FIND YOUR GROOVE
Agency: R/GA LA
Client: Nike
Nike Credits
n/a – Nike doesn’t credit staff
Agency: R/GA
Executive Creative Director: Brandon Mugar
Executive Creative Director: Andy Fackrell
Creative Director: Josh Kopeika
Senior Copywriter: Newton Stern
SVP, Strategy: Jessica Greenwood
Senior Social Strategist : Clayton Taibi
Group Account Director: Warren Kinney
Executive Producer: Claire Badhams
Account Supervisor: Zach Zimmerman
Executive Content Producer: Shannon Worley
Director of Content Studio Diego de la Maza
Director, Business Affairs: Stephen Bernstein
Business Affairs Manager: Calli Howard
Editorial House: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Marjorie Sacks
Post Producer: Denice Hutton
Executive Producer: Rańa Martin
Beacon Street Sound
Senior Sound Designer: Rommel Molina
Senior Mixer: Claudio Cueni of Earth Tones Music Group
Production: Imperial Woodpecker
Director: Stacy Wall + Kyrie Iriving
Director of Photography: Chung-hoon Chung
Executive Producer: Doug Halbert
Producer: Michaela Johnson
Post-Production
Color Grading & Finishing: Electric Theater Collective
Senior Artist/Creative Lead Michael Smith
Post Producer: Adriana Wong
Executive Producer: Kate Hitchings
Music:
:60 “Find Your Groove”
“Toulouse Again, Faster” by Toulouse, provided by MusicBed.com
“Ubetterstep” by Beacon Street Studios. Andrew Feltenstein, John Nau, Danny Dunlap (composers)
:30 “Groove 101”
“Summer” by Vivaldi- re-arranged/scored to picture by Beacon Street Studios
John Nau, Danny Dunlap
