Jordan: From Big O to Big 0. #WhyNot by R/GA

Agency: R/GA
Client: Jordan
Date: Apr 2017
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After Oklahoma City Thunder point guard Russell Westbrook broke the record for single-season triple-doubles during a game against the Denver Nuggets, Nike's Jordan Brand commemorated the feat by airing a tribute spot that ran immediately after he broke the record. Created by R/GA, the ad combines archival footage of Oscar Robertson, the previous record holder, with game and behind-the-scenes footage of Westbrook.


VP, Executive Creative Director: Ben Williams

VP, Executive Creative Director: William Esparza

Executive Creative Director: Andy Fackrell

Creative Director: Matt Walton

Creative Director: Gabriel Cheung

Executive Production Director, Content Studio: Kat Friis

Executive Producer: Ricky Vega

Content Producer: Summer Allgyer

Account Director: Pam Yang

Editorial: Cut and Run

LA Credits (Live Action/Film/ :60 :15 edits)

Editor: Lucas Eskin

Producer: Brian Mulvey

EP: Amburr Farls

Managing DIrector: Michelle Eskin

Color and VFX: Jogger Studios

Executive Producer: Rich Rama

VFX Producer: James Howell

Production Coordinator: Erica Cruz

Flame Lead: Shauna Prescott

Flame Assistant: Jorge Tanaka

Company 3

Colorist: Stefan Sonnenfeld

Color Producer: Katie Andrews

Final Mix House: Lime Studios, LA

Sound Mixers: Ben Tomastik & Jeff Malen

Producer: Susie Boyajan

Toyota: Kyle Busch Signs the Line

Added 17 February 2020
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