The Drum Awards for Marketing - Extended Deadline

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Agency: RGA
Date: Oct 2019
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Associate creative directors Zack Roif and Matthew Woodward from R/GA created a monster typeface that can be downloaded, called Hellvetica.

The disorienting, weirdly kerned typeface is meant to scare away just about anyone who reads its variable spacing.

Credits

ACDs: Zack Roif and Matthew Woodward