Crocs: Come As You Are by R/GA Austin

Client: Crocs
Date: Mar 2018
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This year, Crocs "Come As You Are" campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.

The campaign extends throughout 2018, including additional video content featuring Yoona (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, it's clear that when you're comfortable in your own shoes you can do anything.

Credits

Agency (strategy, creative & media): R/GA Austin

Executive Creative Director: Jonathan Woytek

Creative Director: Chris Cima

Senior Copywriter: Dominique Curtis

Senior Art Director: Fernando Suarez

Songwriter: Dominique Curtis

Group Strategy Director: Kate Rush Sheehy

Senior Strategist: Liz Tavera

Strategist: Christina Queeney

Director of US Content Production: Diego De La Maza

Sr. Content Producer: Laura Walters

Sr. Content Producer: Nick Miller

Content Producer/Still Photography: Summer Allgyer

Business Affairs Manager: Stephen Bernstein

Vice President, Managing Director: Candice Hahn

Group Account Director, Client Service: Meg Wubbenhorst

Account Director, Client Service: Megan Mills

R/GA Singapore -

Account: Dorothy "Dot" Peng / Methavee "Peppermint" Tontaveetong

Production: Marianne Whitman, Natasha Angeline

Strategy: Roana Reyes, Scarlett Li (shanghai)

Creative: Pei Ling Ho, Jia Ying Goh, Pimwadee "Pim" Lai

Production Company: Hungry Man

Director: Dan Opsal

Executive Producer: Jessica Lee

Executive Producer: Tony Choi

DP: Beomsu Choi

Choreographer: Giseok Choi

Brand:

For Crocs The Musical -

Client: Crocs, Inc.

SVP Global Product & Marketing: Michelle Poole

Chief Marketing Officer: Terence Reilly

VP Global Marketing: Heidi Cooley

VP Global Creative Director: James Gardner

Director, Global Marketing Communications: Emily Sly

Global Public Relations Manager: Ryan Roccaforte

Global Social Media Manager: Tom Miner

Global Marketing Operations Sr. Manager: Katie St. Peter

Global Associate Creative Director: Sean Carney

Regional Marketing Director: Serena Di Sarra

Production:

PHOTOGRAPHY:

Executive Producer: Ruth Levy

Photographer: Mark Seliger

Production Company: Hungry Man

Executive Producer: Jacki Sextro

Executive Producer: Dan Duffy

Director: Dan Opsal

DP: John Barr

Production Designer: Maxwell Orgell

Choreographer: Eboni Nichols

Line Producer: Jess Lee

Post Production/VFX:

Post Production: Beast

Executive Producers: Ron Rendon

Producer: Adriane Weast

Editor: Ariel Quintans

Flame Artist / Senior Online Editor: Drew Dela Cruz

Colour: Company 3

Colourist: Bryan Smaller

Music Composition/Audio Mix/Sound Design

Music Company: Beacon Street Studios

Executive Producer: Leslie Dilullo

Composers: Andrew Faltenstein & John Nau

Mix Engineer: Dana Nielsen

Sound Design: Rommel Molina

Mix Producer: Kate Vadnais

Mix Assistant: Vivi Rojas

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