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Agency: rEvolution
Date: Mar 2018
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Continental Tire is again partnering with sportscaster Dan Patrick for a couple of spots that celebrate the sport.

Chicago-based agency Revolution and Continental Tire partnered with Patrick for two 30-second commercial spots, continuing the partnership that began in 2017.

The two commercial spots, titled ‘Ladder’ and ‘Big Man on Campus’ were filmed at the Prudential Center in Newark, New Jersey. This year’s creative is an extension of the spots Continental produced in 2016-17 with a focus on bringing the essence of college basketball to life.

Revolution’s creative team produced round two of the Dan Patrick commercials, which, coupled with Continental’s ‘Dan Patrick Show’ sponsorship, take advantage of the gravitas and humor he brings to everything he covers. The first new ad finds Patrick’s commanding voice talking about the season-long quest to reach the top of college hoops, complete with winners holding a piece of the net. The second focuses on the heroes who cheer that quest on, with Patrick donning a mascot uniform and appearing to dunk a ball. One of the spots even includes an appearance by Patrick show sidekick Andrew “McLovin” Perloff.


Agency: rEvolution

Client: Continental Tire