Last year, Sallie Krawcheck launched Ellevest, a digital investment platform that caters to women. To kick off the new year, Ellevest has partnered with Edelman's creative agency Revere to unveil a campaign that aims "to help women understand exactly how much money they stand to lose over a lifetime just by using 'male-centric' industry standard investment tools" - and explain how Ellevest can help women meet their investment goals.
Account: Megan Goode, Katy Koesy, Deidre Campbell
Strategy: Amanda Kleinberg, Gigi Downs
Creative: Alena Cason, Kristen Kusterer, Karyn Pascoe, Chris Perry
Production: Jennifer Carter-Campbell, Erin Fitzsimmons, Julie Casso – Mustache Agency