Narok County Government: leaderboard-top-1 by Reuters Plus

Reuters Plus, the branded content studio of the world's largest international multimedia news provider, has launched ‘Moments of Wonder’, a new global content campaign documenting the evolving world of Kenya’s Maasai Mara National Reserve and surrounding conservancies.

In partnership with the Narok County Government in South West Kenya, the branded content campaign will showcase the benefits that tourism brings to the region. These include new opportunities for the Maasai people, female empowerment and the creation of local guardians who are protecting the remarkable wildlife for future generations.

The ‘Moments of Wonder’ campaign comprises a digital interactive experience, including five videos and six first-person articles exploring the lives of the Maasai, impactful photo stories documenting the annual migration of the wildebeest, experiential listicles and a 360 video of the Maasai ‘jumping dance’.

The content hub shines a spotlight on the personal lives of the Maasai, including Micael Kalo, a hunter turned protector who helps the local community understand the importance of lions for tourism and the wider ecosystem, and Lorna Seela Nabaala, a driver-guide and part of a new generation of women bringing their unique skills to jobs traditionally reserved for men.

The content will be promoted globally via multi-channel advertising campaign across Reuters’ premium platforms with a key focus on Europe, North America and Asia Pacific.